Senior Analyst, Consumer Insights (Quantitative) [Taiwan]


 

Job Description


NIQ’s Consumer Insights practice specializes in designing tailored research solutions to solve complex business problems. As a part of the Consumer Insights team, you will be working with some of Taiwan’s biggest brands to make an impact across a diverse range of industries, including: FMCG, retail, automotive, and more. In your role, you will manage bespoke research projects spanning a wide variety of research approaches – ranging from traditional research methodologies to using next-generation research tools. You will also conduct research covering key strategic areas, such as brand and advertising, customer experience, and pure customized-research.

At NIQ, you will also have our wide product portfolio and data sets at your fingertips that can be used to provide a comprehensive view of how consumers think and how they behave. If you have a passion and curiosity for consumer insights, an aptitude for problem-solving, and a desire to expand your analytical skills, then we would love to hear from you!

Responsibilities

Project management

  • Serve as the main gatekeeper for assigned projects (averagely take care of 2-4 projects simultaneously)
  • Work closely with various departments in projects deliverables, ensuring guidelines are followed according to project plans
  • Provide clear instructions to project members and conduct quality checks on their output
  • Able to accommodate changes to the project requirements and execution when necessary
  • Able to work within given deadlines and find solutions to close the gap, if needed
  • Ensuring project deliverable is of high quality and client satisfaction are met

Analysis & reporting

  • Able to understand from clients’ business perspective and follow up closely on clients’ needs on every research projects
  • Prepare quality presentation and reporting for clients
  • Ensuring all data used are answering to clients’ business needs according to NIQ data and marketing principles
  • Provide actionable recommendations for clients that can impact/influence their business strategies/needs

A little bit about you

You will play an essential role in managing research projects from start to finish; supporting the Senior Manager on research design, analysis, and reporting through to presenting findings to clients. We will arm you with the best in market research skills and capabilities, through on-the-job coaching and structured training. You will also be given access to our full range of data and analytics solutions. Whilst we love surveys, we also have plenty of other data to quench your curiosity and wow your clients.


Qualifications
  • Fresh graduates or candidates without working experience can be considered at the Analyst level
  • Candidate must possess at least a University degree in Business Administration/ International Business/ Marketing/ Economics/ Applied Mathematics or equivalent
  • Working experience in market research/project management is an added advantage
  • A self-starter, detailed oriented, result-driven mindset, and sensitive to numbers
  • Good time management especially in meeting external deadlines
  • Good communication skills in explaining the key takeaways & methodology of the thesis
  • Familiar with quantitative research methodologies
  • Good language skills in both English and Mandarin

Additional Information


About NIQ

NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View.

NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com

Want to keep up with the latest updates on our business and #LifeAtNIQ? Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

Learn more about how we are driving diversity and inclusion in everything we do by visiting the NielsenIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion/

NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process.


 

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